Working alongside event organisers J, the Mayor’s office is offering a number of opportunities, including title sponsor, supporting sponsor and ticketing sponsor. The sponsorship promises to fully integrate the successful brands into the multi-channel campaign.
The event did not appoint a sponsor in 2014, which was the first year the firework show was ticketed in a bid to secure crowd safety, due to a short lead-time. Vodafone previously sponsored the event as part of its Firsts campaign in 2013.
Boris Johnson, Mayor of London, said: "London's New Year's Eve celebrations are one of the biggest and best events in the world, enjoyed by millions of people, not just in London, but across the globe. This spectacular event is a superb opportunity to reach out to millions of people here and abroad, and to be associated with one of the most dynamic and forward looking cities on the planet."
Jack Morton Worldwide was reappointed to produce the event last year following a decade-long association with the Mayor of London’s Office. Jim Donald, project director at the agency, added: "The sponsorship of the Mayor of London's New Year's Eve celebrations is an extraordinary opportunity.
"It puts a spotlight sharply on the city of London and provides rich potential for the kind of creativity and innovation that generates excitement across the globe. We are delighted to offer brands the opportunity to be part of this monumental event."
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