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Photographer Paul M Smith eschewed stock footage and went the extra mile to capture pictures of real lion and tiger teeth for Quiet Storm's latest work for Mattessons. Backing the launch of Fridge Raiders, the "brings out your carnivorous side" proposition is brought to life by women whose rapacious appetites for meaty snacks has transformed them into jungle beasts. The campaign avoids the typical audience of mothers and is aimed at a more youthful market of early adopters.