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Richmond returns to TV advertising with a heart-warming campaign to re-launch the Kerry Foods sausage brand.

The ad by Saatchi & Saatchi centres on Jim, a humble factory worker who unexpectedly finds himself the focus of an adoring crowd at the end of his journey home. The brand’s re-launch includes a packaging redesign, and radio, sampling, digital and in-store activity will support the campaign. The spot was written by Sophie Browness, art directed by Mia Silverman and directed by Pep Bosch through Friend.