Fridge Raiders "Get a taste for power" by Saatchi & Saatchi

Kerry Foods is bringing all of its "protein powered" snacks together under the Fridge Raiders brand, which is being relaunched with a campaign in which a protagonist adopts a series of "power" upgrades - from dressing to ballads.

Directed by Daniel Warwick for Biscuit Filmworks, it features West End star Alexia Khadime, the voice of Matt Berry, and is soundtracked by Milli Vanilli's Girl You Know It’s True.

Credits

Advertising agency
Global chief creative officer
Creative directors
Head of design
Senior project manager
Executive producer
Production assistant
Production company
Director
Producer
Executive producer
Sound studio
Media buying agency
Media planner
Post-production