The site bolsters a campaign to promote three new lines of condoms among women aged 25 to 33, and follows on from last year's "I Shagged Here" campaign.
Visitors to have the chance to win a competition allowing the winner's ultimate pleasure to come true. Entries received by SMS or email before September 30 will be judged on pleasure levels, imagination and individuality.
The website also showcases downloadable sultry sound bites from the Mates Pure Pleasure Tour, which involved Mates visiting bars across the UK to record women talking about pleasure. Off-line promotion on the tour promoted the URL and the text number for the competition.
Stephanie Surrey, head of marketing at Mates, said: "The ishagedhere.com campaign, aimed at 16- to 24-year-old males, had a massive success last year and we realised the value of online advertising.
"This is the first time a condom company has directly targeted women -- online media is a powerful tool and we wanted to target the women bored-at-their-desk-in-their-lunch-hour market. The idea behind the website is to be cheeky, fun and capture the energy of the brand."
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