Shared Pleasure contains a lubricant that becomes warm on use. The product will join five other Trojan condom lines in chemists across the UK from June.
Marketing will include a nationwide sampling campaign in entertainment venues and at high-profile events throughout the summer.
Shared Pleasure will also become part of the brand's generic ad campaign, which is based around Trojan's pleasure properties.
The press, poster and radio work is currently running across the country, and the company is trying to take its controversial press executions onto TV.
The Advertising Standards Authority has received 50 complaints about the ads, which show a woman seemingly in the throes of passion with the strapline 'Her pleasure'. The complaints have not been upheld.
Trojan has gained approval from the Broadcast Advertising Clearance Centre for a post-9pm showing of the ad.
The Shared Pleasure range will cost £3.29 for three condoms and £9.89 for ten. Trojan is market leader in the US, but is placed third in the UK behind market leader Durex and Mates.
.jpg)
.jpg)