The dating website has signed a deal to become the broadcast and online sponsor of the forthcoming programme in which three single women have to pick dates from a selection of more than 100 men.
Unsuccessful contestants will be given a profile on Match.com's platform, meaning viewers have the potential to date them in real life.
Match.com has created indents for the show and online assets for the 'Girlfri3nds' site, which will feature the show's relationship expert Kate Taylor tweet live dating advice during broadcasting.
Katie Sheppard, director of relationships and marketing at Match UK and Ireland, said the sponsorship is a "great way of bringing a new and exciting dating show format to life".
The show launches on Wednesday 26 September on ITV2.
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