Filmed in front of a live audience, the ad will be shown on ITV1 during this year's 'Love Island' on Sunday August 6 and will be the only ad in breaks during that evening's programme.
The ad will be the culmination of a summer of marketing activity for Match.com, aimed at finding two Match.com members, one male and one female, to appear in the ad. The two members will get the chance to tell the ITV audience why they should not be single any more.
The marketing campaign began at the O2 Wireless Music Festival in London's Hyde Park and Leeds' Harewood House, where festival goers were invited to record 30-second audition clips that will be uploaded onto Match.com's dedicated , which goes live on July 3.
Participants can post their videoclips onto the site, where Match.com will offer advice on how to increase the chances of their clip becoming popular with voters with the possibility of winning a place in the 'Love Island' ad break.
The Match.com campaign was devised by creative planning agency Monkey, and Match.com's creative partners Hanft Raboy & Partners.
Simon Lent, director of sales at ITV, said the deal "fits perfectly with the forthcoming series of 'Love Island' and will retain viewer's interest throughout the commercial breaks.
"The initiative is the result of ITV working closely with Match.com to produce a specially tailored campaign from the creative through media planning."
Charlotte Harper, UK managing director at Match.com, said: "We're hoping that our two members will engage the hearts and minds of British singles and that thanks to this opportunity, their lives will change forever."
Match.com has been rated the UK's number one internet dating business by Nielsen//NetRatings since February 2006.
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