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The payments brand through a series of partnerships with attractions, hotels and restaurants, including the Victoria and Albert Museum, the Southbank Centre and the Society of London Theatre. 

It has now extended to 25 locations, including New York, Beijing, Sydney, Rome and Istanbul, and MasterCard is preparing a wave of activity to encourage cardholders to see what offers they can access when visiting those cities.

Each major market will run activity under the "Enabling Priceless experiences", but with a "local flavour" to appeal to the tastes of both residents and visitors.

According to Paul Trueman, head of marketing at MasterCard UK and Ireland, the scheme represents a "major commitment" to customers. He said: "We have created the first ever global network of offers for both home and away. No one has ever got this far before."

It comes as MasterCard launches a campaign promoting its sponsorship of The Open Championship golf tournament, which takes place this week at Muirfield in Scotland.

The brand’s activity is centred on a , where cardholders can access exclusive experiences such as enjoying a pint with Northern Irish golfer Graeme McDowell and the opportunity to be the official scorer during the first day of play.

MasterCard is also giving golf fans the chance to quiz five-time Open Championship winner Tom Watson on Twitter with the #asktom hashtag.

Trueman said: "We are committed to giving even more back to golf fans, helping them to get inside the game to celebrate The Open. This is all part of our Priceless campaign, where MasterCard gives you more by rewarding its consumers, and The Open Championship takes this programme to a global level."