The payments brand will allow consumers to buy tickets to an exclusive ‘BeyStage’ area, enclosed within the wider stage set-up, at the Mrs Carter Show World Tour dates at Birmingham, Manchester and London.
The tickets are either available to buy as part of a special package at MasterCard’s 'Priceless' campaign website, , or to win through the brand’s .
Ads will appear in print, digital and social channels, while MasterCard has also produced a 30-second video to promote the offer.
Shaun Springer, head of brand and sponsorship at MasterCard UK and Ireland, said: "To be so close to this performance, and practically be a part of the set, is taking the MasterCard Priceless theme to a new level, and shows our commitment to giving even more back to music fans."
Beyoncé is proving an increasingly popular ambassador with brands – over the past few months, the singer has appeared in ads for O2, and H&M.
H&M
MasterCard promotes Beyoncé VIP tour experience
MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.
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