MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences.
Last month MasterCard rolled out a multimillion-pound, integrated push targeting travellers over the summer period in an effort to drive use of its cards abroad.
Facebook is now more popular in the UK than in the US, with the latest Nielsen//NetRatings figures showing the social network was visited by 10% of UK internet users in May compared with 9% in the US.
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