Mason Zimbler boosts digital expertise with Sloly hire

LONDON - Integrated agency Mason Zimbler has hired online specialist David Sloly as its 'digital guru'.

Sloly joins the agency having previously worked as a writer, presenter, producer and consultant in the multimedia and broadcast industries.

He began his career at the BBC, where he trained in broadcast journalism and went on to launch numerous shows for BBC Radio One.

Sloly has also launched shows for Emap, Heart, Virgin Radio, Choice FM, Ministry of Sound, Galaxy, and won a Gold Sony award and a Mobo for his work on Kiss 100's breakfast show.

He has recently been working on a freelance basis for MTV as a music arranger and has also written two books on DJ and MC techniques.

Mason Zimbler's has a new daily video blog, introduced by Sloly this week, and he will be communicating the benefits of this contemporary tool alongside webcasting and podcasting to the agency's clients.

Sloly said: "I am proud to be able to provide outstanding digital thinking to high profile clients such as those working with Mason Zimbler."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .