Fraser Doherty, who has made an early fortune through his no-added-sugar SuperJam brand, has run more than 100 SuperJam tea parties for the elderly all around the UK, but now the events will also offer live music and dancing.
The first with Mash will take place 14 June at The Moorland Community Centre in Brixton.
We first came across SuperJam when I was judging the student entrepreneurs award, which Fraser went on to win," said Mash co-founder Julian Johnson.
"Ideally, by 2010, we want to be hitting six cities, once a month, with a total of 72 tea parties throughout the year."
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