Mars, which 'ambushed' the FIFA World Cup in 2006 with its 'Believe' campaign, has now decided to make its association official.
It has agreed two seperate deals. The first makes Mars an official supplier to the England team through the 2010 World Cup next summer, while the second makes the confectionary brand an official sponsor for the four seasons from 2010 under the FA's new sponsorship structure.
The deal comes less than a week after the FA announced that another England team partner Carlsberg had committed for a further four-year cycle.
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