Mars jettisons web radio tie with MySpace

LONDON - Mars has terminated its title sponsorship of Mars Planets Radio, a user-generated station produced by MySpace.

Mars jettisons web radio tie with MySpace

The station will not be in operation during the search for a replacement sponsor, but MySpace denied it was 'dead'.

It added that the replacement sponsor's name would be included in the station's moniker across on-air and off-air branding.

Partnerships with sponsors have become a key strategy for MySpace as it grapples with generating ad revenue from an online audience of 7.4m.

It is also seeking sponsors for its MySpace Music site, its original-content productions, and on-site presence at its summer festivals, LIVE! In the UK.

 

 

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