The campaign will promote the DVD and Blu-Ray release of the Fox Home Entertainment-produced movie on 6 July.
Project Puppy features a canine rehabilitation centre, where eight abandoned puppies are trained for new careers, such as becoming hearing and police sniffer dogs.
As well as on-air credits during the series, the sponsorship details will be included within on-air promotions of Project Puppy, scheduled to air across three Discovery channels - DMAX, Home & Health and Animal Planet.
Jane Reynolds led the team at Discovery Networks UK, which worked on the sponsorship deal.
Toby Evea at Vizeum negotiated the deal.
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