Marks & Spencer launches beer and cider range

LONDON - Marks & Spencer is launching a beer and cider range to complement its wine selection.

Marks & Spencer launches beer and cider range

The offering comprises drinks from around the world, including Cheshire Chocolate Porter, Czech Lager, Breton Cider and Belgian Cherry Wheat Beer.

Packaging for the range was created by branding agency Brandhouse. Labels carry information on the product's origin and history, and icons that communicate quirky facts about the drinks. 

‘M&S has a good reputation for its wine selection and we wanted to match this in beer and cider,' said Andrew Bird, category manager for M&S Wines, Beers & Spirits.

The range will go on sale at the end of this month.

 

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