In the newly created role, Bennett will head its field and telephone sales operations and also take a shareholding in the firm.
He joins after five years at Experian, where he was business development director for B2B marketing.
His previous roles include head of B2B strategy at Dun & Bradstreet. His appointment follows the hiring of another former Experian B2B division employee Simon Bennett (no relation) earlier this year.
Others to join Market Location post-buyout include Nick Washbourne from Data Locator and James Shiel from LBM earlier this year. Both are now account directors.
Steve Cook, Market Location managing director and co-owner, said: "Nigel is a widely respected industry figure and his B2B expertise will be a fantastic asset to the company. His appointment will be integral to driving Market Location's continued success and expansion."
Market Location clients include BT, Dell and EDF Energy.
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