Manns will work alongside Matthew Blackborn, executive buying director at Starcom MediaVest, and will concentrate on creating and developing its out-of-home investment unit, which is responsible for buying all outdoor media.
Manns joined Starcom Motive in 2000 as a planner and buyer working on the MacDonald's account and was responsible for leading the strategic development of its out-of-home communications.
In 2002, he was promoted to out-of-home UK buying manager where he worked across high-profile accounts including Heinz, Honda and Levi's.
According to Blackborn: "Having individuals with experience across different disciplines is a huge advantage as the market increasingly positions itself to compete across media platforms."
Starcom MediaVest won the $300m (£164.86m) US media buying account for Coca-Cola from Universal McCann two months ago. It already handles its media planning. MindShare and Carat also pitched for the business.
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