Mail Watch: The monthly analysis of UK mailing spend

TOP 10 MAILERS BY SPEND MAY 2006
MBNA Europe Bank £3.39m
Capital One £2.96m
Lloyds TSB £2.92m
Direct Wines £2.91m
Liverpool Victoria Friendly Society £2.44m
Saga Services £2.33m
Damart £2.20m
Shop Direct £2.09m
Sainsbury's £1.95m
NTL £1.83m

MAILERS BY VOLUME MAY 2006
BSkyB 15.32m
Norwich Union Direct 11.10m
Capital One 11.04m
Lloyds TSB 10.92m
MBNA Europe 9.83m
Alliance & Leicester 7.98m
NTL 7.82m
Direct Line 7.55m
Hillarys Blinds 7.20m
Sainsbury's 6.32m

RETAIL SPEND MAY 2006
Sainsbury's £1.88m
Vision Express £1.42m
Matalan £1.07m
Debenhams £0.73m
Tesco £0.63m
BHS £0.48m
Homebase £0.43m
Boots £0.41m
Dollond & Aitchison £0.31m
House of Fraser £0.23m

MAIL ORDER SPEND MAY 2006
Direct Wines £2.84m
Damart £2.20m
Shop Direct £2.09m
Wheeler Higgins £1.77m
La Redoute £1.49m
JD Williams £1.22m
Beaconsfield Footwear £1.10m
Chums £1.06m
Response Direct Publishing £0.88m
Hawick Cashmere £0.81m

Nielsen Media Research estimates direct mail spend by grossing up
mailing volumes from a panel of 10,000 individuals profiled and weighted
to be representative of the GB population, and applying its own
estimates of post and production costs. More information about the
Nielsen Media panel is available on its website www.nielsenmedia.co.uk.

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