Mail-On-Sunday 'battle' by Bartle Bogle Hegarty
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Advertiser
Mail-On-Sunday -
Agency
Bartle Bogle Hegarty -
Sector
Media / Entertainment Brands and Newspapers -
Exposure
United Kingdom and Europe
The action is inspired by the oldest battle in time -- the battle of the sexes. We see two mammoth armies, men vs women, go to war against each other in a traditional movie battleground. The twist is, these are modern day heroes and heroines and their arsenal of weapons are everyday items peculiar to each sex. We see men kicking footballs at women, women using their handbags and their contents as lethal missiles. Suddenly, You and Live magazine bring peace and harmony on Sunday.
