Mail On Sunday 'You Time' by M&C Saatchi
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Sector
Media / Entertainment Brands and Magazines
The Mail On Sunday has unveiled a new TV ad for its women's magazine supplement You.
The ads by M&C Saatchi show women taking time out to luxuriate in reading the magazine. A series of tableaus features a woman reading the title in a bath, and another in a tent reading it with a torch.
Tim Duffy, M&C chairman and chief executive said: "This campaign reminds people just how compelling the magazine is by dramatising the special and intimate relationship women have with it."