Maiden Group, the outdoor ad company, invited students to enter a competition to create a 30-second animation exploring the creative capabilities of the Transvision screens, weaving in the theme of travel and trains into their work.
The first prize was awarded to fine art media student Jonathan Velardi for his entry 'Euston Print One', with the second prize going to Marianna Christofides, also studying for a BA in fine art media, for her work 'Untitled'.
The judging panel included Slade graduate Carlos Bayala, now creative director at Mother, and key individuals from Maiden and Slade.
Maiden Group said it developed the idea because it felt that digital ads are not being exploited to their full potential.
The group also hopes that students will help bring a fresh approach to maximise digital as an outdoor medium and show the scope of Transvision to future marketers.
The winning students will see their work featured on Maiden's television screens at London mainline train stations until July 4. Their animations, and those of six other students whose work was commended, will also feature on .
Richard Rowley, new-business manager for Maiden Outdoor's Unique division, said: "Digital offers a greater creative licence because it is more adaptable and sophisticated than traditional forms of advertising, with the ability to capture the consumer's attention for sustained periods.
"We felt that with Slade's attitude towards digital media and the lack of inhibitions displayed through students' work, we could demonstrate the potential and sophistication of Transvision, while offering students an insight into advertising as a career."
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