The campaign, devised by marketing agency Angel, will target women in the home, but predominantly those at work and will be driven by findings from a specifically commissioned NOP survey and academic research.
Clinical tests will analyse the physiological effects different music genres have on a group of 25- to 44-year-old women.
The campaign kicks off mid-October and will run for a month. It will be supported by PR, online SMS, field marketing and an on-air promotion.
The promotional mechanic will involve a daily prize of £1,000. Listeners will be invited to listen out for six different tracks. Once they have heard just three they must text, email or phone in with the times at which the tracks were played. They will be automatically put into a prize draw and first out wins £1,000.
Paula Ronan, managing partner of Angel, said: "Magic has always considered itself a feel good station and we're going to prove this with our research and clinical tests.
"It's also exciting to have a truly multichannel campaign including PR and we look forward to evaluating the effectiveness of each channel and how they fare against each other."
Richard Parks, head master of BBC's 'Fame Academy', will be the official spokesperson for the campaign alongside Dr Mark Tarrant of Keele University and Dr Adrian North of Leicester University, who will carry out the clinical tests.
Paul Coleman, Magic's brand director, added, "This campaign is all about informing our listeners about the power of music and in particular the benefits our playlists can have on their every day lives and general well-being."
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