The figures come from the latest World Magazine Trends report, which argues that, with western media markets now saturated, magazine publishers should look to emerging markets for sales growth.
Hardest hit by the downturn in advertising revenue was the US, where magazine ad sales were down by 10% to $15.9bn (£10.2bn) on consumer titles and 22% on business titles.
However, markets such as Russia saw growth, with magazine ad revenues up by 60% to $160m in 2001. China also grew and now boasts three of the top 10 general-interest magazines in the world. The report also mentions South Korea as another emerging magazine market.
The good news for magazine publishers, according to the report, is that circulation revenues remained mostly stable throughout 2001. This meant that countries such as the US, Germany and Italy, which are less reliant on advertising revenues escaped the worst of the downturn.
The report is published by Zenith, along with the International Federation of the Periodical Press, and covers 72 countries.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
