US magazine ad revenues were up 6.1% in June rising to $1.4bn (£900m), according to a report by Publishers Information Bureau, which tracks trends in consumer magazines. Despite the rise in ad revenues the actual number of pages fell 1.2% to 18,905.
The figures for June indicate a stronger performance for the rest of the year because the June ad pages are booked in March. In May, which would have been booked in February, ad revenues rose 2.4% year on year.
Ad revenues had been down or flat since the beginning of last year, until figures for May and June were released showing the first rises since the downturn, dotcom crash and September 11.
During June, the food and food products category posted solid growth of 25%, reaching ad sales of $120.5m, compared with $96.5m a year earlier.
The weakest sector remains the technology ad market, which posted disappointing results. There was better news in the food and food products market, where increases of 25% were posted. Home furnishings and supplies also showed healthy increases, rising 23.4%.
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