IPC’s weekly NME, under its first female editor, Krissi Murison, since September 2009, recorded a circulation of 38,486 – down 20.6% year on year and a fall of 6% over the period.
IPC reaffirmed its commitment to the magazine and, furthermore, pointed to its various brand extensions – including NME Radio and NME TV – claiming the NME brand has a reach of more than one million.
Paul Cheal, publishing director at NME, said the brand remains the iconic music brand.
Sister monthly title Uncut was down 13.3% year on year to 75,518 copies, although it had a more stable six months, down just 1.3%.
It still lags behind Bauer monthlies Mojo and Q.
Bauer’s Mojo boasted a circulation of 98,484, up 0.8% on the period and extended its lead over Q, which was down 5.4% over the period to 94,811.
Free monthly title, The Fly, published by Channelfly Enterprises, continues to be the market leader, with an average circulation of 108,906 – up 1.1% over the period.
Future’s Classic Rock had a strong six months, up 1.3% to 71,242 copies, while sister title Metal Hammer was down 9.2% on the period and 16.9% on the year, to 41,777.
| Top 9 Music and Film Magazines | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jul-Dec 09 | Prd/prd Change | Yr/yr Change | |||||||||||||||||||||||||||||||||||||||||||||
| 1 | Empire | Bauer Consumer Media | 194,239 | 0.1% | 2.4% | ||||||||||||||||||||||||||||||||||||||||||||
| 2 | Mojo | Bauer Consumer Media | 98,484 | 0.8% | -2.0% | ||||||||||||||||||||||||||||||||||||||||||||
| 3 | Q | Bauer Consumer Media | 94,811 | -5.4% | -8.0% | ||||||||||||||||||||||||||||||||||||||||||||
| 4 | Total Film | Future Publishing Ltd | 81,029 | -4.7% | -5.8% | ||||||||||||||||||||||||||||||||||||||||||||
| 5 | Uncut | IPC Media Ltd | 75,518 | -1.3% | -13.3% | ||||||||||||||||||||||||||||||||||||||||||||
| 6 | Classic Rock | Future Publishing Ltd | 71,242 | 1.3% | 1.5% | ||||||||||||||||||||||||||||||||||||||||||||
| 7 | Metal Hammer | Future Publishing Ltd | 41,777 | -9.2% | -16.9% | ||||||||||||||||||||||||||||||||||||||||||||
| 8 | Kerrang! | Bauer Consumer Media | 41,125 | -4.9% | -21.3% | ||||||||||||||||||||||||||||||||||||||||||||
| 9 | New Musical Express | IPC Media Ltd | 38,486 | -6.0% | -20.6% | ||||||||||||||||||||||||||||||||||||||||||||
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