LONDON - Marks & Spencer (M&S) is launching an experiential campaign across London to promote the addition of Asian products to its "Food to Go" lunchtime range.
The activity, which was created by BEcause, features drummers and flag bearers dressed in traditional costumes. It is running at major London train stations.
M&S branded chopsticks, with 50p money-off coupons, will be handed out by brand ambassadors to consumers. Sushi, wraps and salads are among the new Food to Go products being promoted.
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