Marks & Spencer launched its mid-season sale on 24 March, offering up to 50% off.
In the 13 weeks to 28 March 2009, the retailer saw UK sales fall 0.3%, with home products worst hit - down 2.3%. Like-for-like sales fell 4.2%.
M&S has focused on better ranging and sharper value highlighted by the Wise Buys, Dine In and Family Favourite offers.
Online sales rose 20%, while international sales rose 23%, helping group sales up 1.9%.
Sir Stuart Rose, chairman said there was an improved sales performance this quarter in both general merchandise and foods. ‘We are offering even better values across all price points in general merchandise and foods - without compromising our quality or ethical standards. While the outlook remains uncertain, we are confident that we are doing the right things for our customers and for our business'.
In February, M&S introduced clothing brand Portfolio. Kids had another good quarter and market share is now at its highest level by both value and volume for seven years.
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