Findus wants to get consumers to try out its ‘Fresher Tastes’ luxury range of products.
Because will produce a roadshow which will visit Tesco, Asda, Sainsbury’s and Morrison’s outlets.
Ambassadors will be talk to consumers about the new range and offer them freshly cooked hot samples. Triallists will also receive money-off vouchers to spend in-store.
"It’s a widespread misperception that frozen foods can’t taste as good as fresh foods," said Because managing director Sharon Richey.
"An engaging and informative sampling campaign is the perfect way to counter these beliefs and change people’s mindsets."
To leave a comment and let us know your thoughts.