The deodorant brand is promoting the MSN Xclusives event on 8 September on its lynxeffect.com website, offering 75 pairs of tickets to give away.
The gig will feature music acts the Sugababes, VV Brown, Frankmusik and The Maccabees.
Lynx is promising the gig will offer ‘excitement way beyond its compact size', promoting the Lynx Bullet compact deodorant with the same strapline. The site also promotes the Lynx Fever and Lynx Dry variants with the website message ‘Get In There'.
The MSN Music sits is driving traffic to where users can pre-register to become a member of the Lynx Lounge.
After the event, the artists' performances and videos from the night will be available on MSN Music for fans to download to their PCs or mobile phones
Stella and Virgin Mobile have recently run ad campaigns on MSN Music.
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