The six-week on-pack promotion offers the chance to win thousands of MP3 players and a free music download, which Lucozade said would appeal to regular gym goers.
Consumers can enter the competition to win an MP3 player by inputting a code that appears on packs of Lucozade Hydro Active.
The pack labels also flag the Lucozade promotional , where viewers can download a choice of five play lists chosen by the brand's fitness partners Fitpro, featuring tracks by Armand Van Helden, Liberty X and Mighty Dub Kats.
Lucozade said that nearly 4m bottles of Hydro Active would carry the on-pack promotion, which will be supported by point-of-sale displays in gyms throughout the UK and across 21 media titles.
Alex Young, Billington Cartmell's business director, said: "This workout promotion will strike a real chord with regular gym goers and, importantly, it should also help motivate lapsed gym goers too.
The promotional agency was responsible for creating the point-of-sale displays, promotional website and cross-media ads.
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