The brand, which is owned by GlaxoSmithKline Nutritional Healthcare (GSK), is supporting the range with an £18m marketing investment. The launch will pit GSK against sports nutritional and supplements brands including Maxi-muscle, Weider and Met-RX.
The sector has traditionally targeted physically active men, but Lucozade will aim to widen its reach to groups such as women and sports novices.
Danielle Blanchard, Lucozade Sport senior brand manager, said the launch campaign, which kicks off next month, will include press work in some women's titles.
'We have several female ambassadors, such as marathon runner Liz Yelling and judo champion Sally Conway,' she added.
In addition to its new range, Lucozade will launch a ready-to-drink protein supplement drink. The RTD market was founded in 2004 with the introduction of For Goodness Shakes!; this was followed by Mars Refuel in 2007.
For Goodness Shakes! marketing director Jeremy Martin welcomed Lucozade's entry into the sports nutrition market.
'I can see why it is interested in coming into that "protein world" to offer a more user-friendly brand to men interested in bodybuilding,' he said.
'I'd imagine the challenge it faces is one of credibility in that market - bodybuilders are very loyal and particular to specialist knowledge.'
GSK expects the sports nutrition category to grow by 34% over the next three years. Category sales were worth £250m in the year to 27 December 2008, according to ACNielsen.
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