Launching 15 June, the marketing campaign runs across TV, radio, outdoor and digital, as well as a microsite and PR. Previous Lucozade Energy campaigns have featured the strap line ‘Energising Britain' and ‘Get Your Edge Back'.
Radio and Outdoor has been created by Billington Cartmell and comprises of a series of five creatives, each depicting a physically challenging activity - from sand boarding in Namibia to driving cattle across the Wild West.
The microsite has created by digital agency Fuse and hosts the ‘Do More' promotion, which encourages consumers to enter the competition.
As part of the marketing investment Lucozade Energy's is currently sponsoring Big Brother 10, with ad idents, created by M&C Saatchi.
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