LoveFilm is giving subscribers additional value by hosting a live Q&A session with 'Attack The Block' director Joe Cornish tomorrow night (21 February).
The move comes amid heightened competition in the TV and film on-demand arena as a result of Netflix crossing the Atlantic in January.
Sky is also due to launch an on-demand offering catering for non-Sky customers in the first half of the year.
The Q&A session includes a screening of the alien invasion comedy with live commentary from Cornish and stars Alex Esmail and Nick Frost.
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