The online DVD-by-post rental service joined with Royal Mail to dress postmen and women as film characters for the day to mark the company reaching their one-millionth subscriber milestone.
LoveFilm, which launched in 2004, registered its highest number of new subscriptions in the last month and its subscriptions have risen by 20 per cent in the last six months.
Simon Calver, chief executive of LoveFilm.com, said: There is no doubt that the ‘staying in is the new going out’ trend is perfectly suited to the LoveFilm offering, and with people now spending more time at home we are providing access to the biggest film collection in Europe.
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