The new brand identity, which will be promoted in print and press, uses a target graphic inspired by viewing a D&AD pencil award from above.
Phil Skegg, Love creative director, said: "Our brief was to target the best up-and-coming creative talent. We wanted to create an iconic image that could work on a very small or very large scale."
The project is part of an going relationship between D&AD and the five-year-old Manchester-based agency.
Alistair Sim, love managing director, is a member of the D&AD North Committee, which has helped establish D&AD in the North West and has brought the D&AD Global Awards Exhibition to Urbis in Manchester.
Dave Palmer, Love creative director, was the foreman of the D&AD Global Design Jury for this year's awards and Andy O'Dwyer, senior designer at Love, also judged the Student Awards earlier this year.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .