The 11-week series, aimed at 16-34-year-olds, features BMX, streetball and urban sports road trips across Europe.
The Manchester-based agency has designed a new brand identity and a series of TV break bumpers for the programmes that will run until late September.
Adam Fothergill, account manager at Love, said: "We've produced six bumpers using a combination of real and animated footage to engage the audience and effectively communicate the diverse programme content."
A new logo has been created with UK and European versions, and translated into French, Polish and Portuguese. Web banners and postcard flyers will also feature on third-party websites and Extreme's own site, recently redesigned by creative agency Mashie & Niblick.
Extreme's head of marketing Richard Waterworth said: "We've put together a fantastic programming season for the summer, so it was really important to create a really strong on- and off-air sub-brand to bind it all together."
Love has previously worked with Extreme on the brand identity for the new series of Genex, an extreme sports magazine show.
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