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Despite both titles having engaged in price promotions, they fell further behind the more established leaders in the market, 's and , and 's Chat.

These three titles also saw sales whittled away during the period, when only H Bauer's Bella enjoyed any growth with an emphatic 16.9% period-on-period leap.

Take A Break remains in pole position with an average issue circulation of 943,229 copies, down 3.9% period on period and down 5.8% over a year.

Chat holds second place with 469,407 copies, losing 4.1% period on period and down 9.6% over a year.

That's Life was more resilient with a period-on-period drop of 2.3% leaving it with 424,064 copies.

Pick Me Up now lags behind That's Life by around 50,000 copies after falling 8.5% period on period to 374,268. The four-year-old IPC title is also down 12.2% over a year.

IPC can at least be cheered by seeing both Woman and Woman's Weekly now above Love It!.

Woman's circulation is 347,585 after falling 6.1% period on period while Woman's Weekly, which was overhauled in the autumn, is on 340,635 after a smaller drop of 1.7%.

Love It! is narrowly behind on 339,427 after suffering the worst period-on-period drop in the sector of 8.8%. Year on year the magazine, which was sold by News International to Hubert Burda Media in December, is down by 7.6%.

DC Thompson's People's Friend sagged slightly, losing 1% of its circulation period on period to reach 326,790.

Next comes IPC's Woman's Own, down 4.1% to 325,330, and Natmag's Best, down 1.8% to 295,970.

Bauer's Bella has gone some way to recovering the ground it has lost over the past couple of years. Its circulation appears to have bottomed out in the first half of 2008 on 191,547 and has risen 16.9% since then to 224,013; a year ago it was on 221,661.

Further down the table, the decline of Natmag's three-year-old Real People has continued with a 5.6% period-on-period drop to 217,241, which is a massive 19.4% below its level in the second half of 2007.

's My Weekly is down 1.6% period on period to 152,675 while Hubert Burda's Full House is down 7.5% to 125,483.

DC Thomson's The Lady lost 9.5% leaving it on 26,322.