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Cheryl Cole stars in L'Oréal Paris’ new TV campaign for the hair dye Feria. McCann London's beauty team developed the spot, in which Cole dances to Stockholm Syndrome’s Pretty Girl in an underground structure filled with speakers that play so loud, they cause CCTV cameras to crack. The work was created by Andy Tannock and Max Arkell, and directed by Jonas Åkerlund through RSA.