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Cheryl Cole, the X Factor judge and former member of Girls Aloud, stars in L’Oréal Paris’ new ad for its Elnett Satin hairspray. The TV and cinema spot, created by McCann London, follows Cole to various locations as she declares her love for the product. The campaign includes print and outdoor executions that were photographed by Rankin. The TV activity was written by Rob Brown, who also art directed it alongside Andy Tannock. It was directed by Cristiana Miranda through Passion Raw. Post-production was handled by Framestore.