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Helen Mirren makes her L’Oréal debut in a campaign that raises the issue of women feeling invisible as they get older. McCann London created the spot, which opens with the Prime Suspect actress getting miffed when someone offers her a seat at a bus stop. Mirren goes on to discuss the rejuvenating effects of L’Oréal’s Age Perfect face cream before donning a leather jacket to go on a night out. The L’Oréal strapline, "Because I’m worth it", is given a new twist, with Mirren saying: "So are we worth it? More than ever." The work was written by Kate Pozzi, art directed by Andy Tannock and directed by Olivier Venturini through Great Guns.