London 2012 thanks partners in 'three years until Olympics' ads

Government / Non-Profit

Ed Kemp

July 27, 2009

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London 2012 thanks partners in 'three years until Olympics' ads

LONDON - The London Organising Committee of the Olympic Games & Paralympic Games (Locog) is thanking its official partners with celebrate three years to go until the 2012 spectacle.

The Games organisers are running a press camapign, created by McCann Erickson, to thank both IOC global partners and domestic partners to the 2012 Olympics.

Global sponsors include Coca-Cola and McDonalds, while domestic partners include Lloyds TSB, British Airways, Adidas, EDF Energy and BP

The campaign, which follows celebratory events over the weekend, also urges people to get involved with the games and signposts its website www.london2012.com/joinin

For full analysis of the preparations for London 2012 with three years to go read tomorrow's issue of Marketing.

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