The June issue of Loaded carries the web address on the cover. Readers are invited to visit it, or send a text message to find out if they have won one of 50 holidays to Ibiza, the clubbing capital of Europe.
The online competition was set up using software from Sponge, commissioned by below-the-line agency KHWS Response Media, which handled the promotion for Loaded publisher IPC Media.
Tom Willoughby of KHWS said: "We're used to doing these types of promotions for a variety of clients, but we were surprised at how easy it was to set up the whole campaign. We can now offer a full range of mobile solutions to our clients based on our partnership with Sponge. Sponge impressed us with their ability to deliver quickly and cost effectively."
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