LivingSocial rolls out UK TV debut

LivingSocial, the daily deals website, is rolling out a marketing push in the UK to differentiate itself from other sites in the category, including Groupon, and to stave off competition from Google and Facebook.

LivingSocial: promotes UK business in campaign by The Martin Agency
LivingSocial: promotes UK business in campaign by The Martin Agency

The US-based company, which launched in Europe a year ago, has unveiled an advertising campaign by The Martin Agency to promote itself in the UK.

The TV ad features a couple on stage acting out a range of different deals, including fine dining, tango lessons and salon treatments.

April data from ComScore reveals LivingSocial had 1.1 million unique users during the month, making it the fourth-most-visited coupon site in the UK.

Groupon is the market leader with 2.4 million users despite not having advertised on UK television.

Last month, , giving it a valuation of $15bn.

Meanwhile Google and Facebook have both unveiled their daily deals services, but have yet to launch them in the UK.

LivingSocial claims to have more than 30 million members worldwide.

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