LivingSocial, the group-buying website, is to launch its Escapes service in the UK, as it looks to differentiate itself from other sites in the category.
The brand will offer members weekly holiday deals, including accommodation and activity packages.
LivingSocial is targeting the higher end of the travel market, with all accommodation in the four- to five-star bracket and activities such as vineyard trips, gourmet cooking classes and spa weekends. The packages do not include transport.
If a consumer shares a deal with three friends, who buy it, they will get the deal for free.
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