Liverpool FC supporters will receive three month's worth of free e-Season ticket access when they sign up to BT Openworld's consumer broadband internet service.
The football club's e-Season ticket is an online subscription service for premium content, accessed via . The tie-in with BT Openworld lets supporters access match commentary and seven channels of web TV that would normally cost about £12.
As part of the deal, fans will also be able to try out BT Openworld broadband and access club information on two new broadband terminals at Anfield, the club's home ground.
The partnership is being promoted via both organisations' websites, match programmes and the club's magazine. A direct mail campaign and point-of-sale promotions are also planned.
Davide De Maestri, brand director at Liverpool Football Club, said: "Our e-Season ticket is a great way to keep up-to-date with Liverpool's action on and off pitch and the improved quality of internet browsing afforded by broadband makes BTopenworld the perfect ally."
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