Marking the beginning of a strategic in-store marketing campaign, the Tropical Tour will see a team of hula girls share free samples, point-of-sale kits and prizes with independent retailers in London, Birmingham, Liverpool, Manchester and Glasgow.
Other cash and carries across the UK will be able to join in the summer campaign with barkers, posters, pallet corners, free samples and in-store promotions.
Nick Gray, managing director at Live & Breathe, said: "We knew the campaign imagery would need to be big and bold to stand out against the other bright signage and packaging in-store. So we have embraced the tropical theme to create an unforgettable shopper experience."
Ines Lazaro, Volvic shopper marketing executive, said: "Independent retailers are really core to our business so we decided to take our tropical tour to them first."
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For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .
Other cash and carries across the UK will be able to join in the summer campaign with barkers, posters, pallet corners, free samples and in-store promotions.
Nick Gray, managing director at Live & Breathe, said: "We knew the campaign imagery would need to be big and bold to stand out against the other bright signage and packaging in-store. So we have embraced the tropical theme to create an unforgettable shopper experience."
Ines Lazaro, Volvic shopper marketing executive, said: "Independent retailers are really core to our business so we decided to take our tropical tour to them first."
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .