In pictures: Volvic launches inaugural Juiced Comedy Fest

On Tuesday night (29 July) Danone Waters brand Volvic Juiced hosted its first comedy festival on York Lawns in Regent's Park, London.

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At the Volvic Juiced Comedy Fest, guests to the free event were treated to a night of comedy hosted by stand-up comedian Josh Widdicombe, known for his regular appearances on BBC Two TV show Mock the Week. He was joined by Katherine Ryan and Volvic’s YouTube ambassador, KSI.

Attendees were treated to a range of snacks at the picnic-styled event, including pick & mix sweets, popcorn and Volvic Juiced drinks. Blankets, balloons and beanbags were used to transform the space on the night. Guests also had the chance to perform their own comedy routines in the Volvic ‘joke area’.

Lucie Illingworth, senior brand manager for Volvic, said: "This was a first for Volvic Juiced and was designed to cement the brand’s reputation as fun, lighthearted and a great source of entertainment.

"The rationale behind the Juiced Comedy Fest was to offer a lighter way to enjoy a summer evening and allow Londoners to blow off some steam and enjoy laughs on the lawn."

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