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The gambling name wanted to promote its service as established and trusted, and to develop a fresher, more contemporary look.

The revamp includes a range of landing pages built in flash and aims to encourage users to visit .

Online marketing will target users with a high predisposition to play online casinos, mainly 24- to 45-year-old males who work in financial sectors.

A test ad campaign based on different creative ideas and formats, including banners and pop-ups, will run across 30 different sites for a month.

The most successful media placements will be extended for another two months. Ads planned as contextual and exit placements will run across financial sites such as and other sites like .

Agency TBG was appointed to handle the creative revamp based on previous work for the brand and will work on further online campaigns for the online casino.

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